Vol. 01 · The Start Here EditionHouston, TexasEst. 2020

The Pivotal Paradigm Project

StoryVisibilityPartnershipsGrowth

The Cover Story

Your story is your strategy.

I help mission-driven leaders and organizations tell the story their work is already telling, so it wins funding, visibility and partnerships.

Contents

In this issue

  1. 01Sound familiar?
  2. 02The method
  3. 03The Story Checkup
  4. 04Get The Margins
  5. 05Choose your path

New here? Start with 03. Not ready? Jump to 04.

01
The Problem

Your work is bigger than your story.

The impact is real. It just isn't landing the way it should with the people who fund, partner with and amplify you.

The story undersells the work.

Your results are strong, but your website, decks and reports make them sound ordinary.

People don't get it fast enough.

Funders, partners and press need the point in seconds. Right now it takes a meeting.

Busy, but not building.

You're posting, pitching and writing with no system behind it, so nothing compounds.

“The fix isn't more content. It's a clearer story, used on purpose.”

Jasmine Fluker, The Pivotal Paradigm Project
02
The Method

From story to strategy in three moves.

i.

Find the story

We name the story your work is already telling and where it's getting lost.

Story Checkup
ii.

Frame it

Messaging, communications and PR that make your impact easy to understand and repeat.

Services
iii.

Grow with it

Put the story to work in partnerships, visibility and funding, with a system that lasts.

Growth support
03
The Feature · Start Here

The Story Checkup.

A short session to find the story your work is already telling, and what to do with it next. It's the fastest way to see if P3 is the right fit.

Book my Story Checkup →
  1. The story your work is already telling, named plainly
  2. Where that story is getting lost right now
  3. One clear next move you can act on
Pick a time Come as you are.
Every
Monday
04 · Subscribe

Get The Margins.

My weekly email on story, strategy and growth for mission-driven leaders. The notes that don't fit anywhere else.

Join The Margins Free. Unsubscribe anytime.
Letter from the Founder

Hi, I'm Jasmine.

Founder + Principal Strategist

Welcome. I'm the founder and principal strategist of The Pivotal Paradigm Project, a Houston-based strategic communications and narrative change consultancy.

I'm a community organizer by background, and I come from a family of multi-generational activists. Since 2020, I've helped mission-driven teams turn real work into stories people act on.

If your work is already doing something worth talking about, let's make sure the right people hear it.

Jasmine

Meet the team

?
Reader Questions

Good to know.

Who is P3 for?

Mission-driven leaders, nonprofits, foundations and the teams behind them who know their work matters and want their story to show it.

What happens after the Checkup?

You leave with a clear next step. If it makes sense to keep going together, we'll talk about the right service. If not, you still walk away with clarity.

Not ready to book?

Join The Margins. It lands every Monday with practical ideas on story, strategy and growth, plus first word on new tools and openings.

The Last Word

Your story is already working. Let's make it work for you.

Book a Story Checkup and find out what your work is really saying.